“Personal branding is about managing your name—even if you don’t own a business—in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your ‘blind’ date has Googled your name. Going to a job interview? Ditto.” - Tim Ferriss
In a world where every person is striving for recognition either in business or their career, a time has come for individuals and businesses alike to find ways to stand out. Personal branding is the one step towards gaining the recognition you need to elevate you and put you above your competitors. As technology advances, creating a personal brand is becoming more important than ever. Therefore, each individual looking to become an authority in their area of expertise must invest in branding.
What does branding entail?
The misconception that most persons have is that branding is only meant for persons who own businesses. To clear that misconception, even those with no businesses but are looking to share their area of expertise with the larger public can invest in creating a personal brand. Such branding, therefore, involves the marketing of both businesses and individuals to accord them a personal identity in their niche.
Benefits of branding
Most people are now dependent on online sources whenever they need a particular service or product. The internet has become a place where potential customers conduct their research to establish an individual's trustworthiness or business. Thus, businesses and individuals alike have invested in marketing techniques like search engine optimization (SEO), giving them visibility whenever someone researches a particular service or product on a search engine. to survive in such an era where technology has taken over, leading to increased competition for both business persons and career individuals, one has no option than to invest in branding.
Here are 2 main benefits of branding
1. Business and career growth
In the era of technology, your brand's impact on your potential customers is the key driver towards success. To stand out, the products or services that you offer have to be quality. Quality services and products are bound to influence the perception of the public. Therefore, as someone looking to break down competition barriers and become the most preferred in their niche, creating a personal identity through branding is crucial.
Through effective management of social media platforms and other online platforms, your career or business can get the exposure it requires to propel it towards a position of being the most trusted. Generally, technology has created a platform for everyone to propel themselves toward excellence. Therefore, it is important now than ever to rise above the rest and become a thought leader in your niche by investing in personal branding.